International Advertising has opened new vistas of opportunity for many businesses. The decision to sell ·across national boundaries, however, means that the marketer must carefully research the advertising customs and regulations of the target market. Failure to tailor a marketing campaign to local requirements may spell disaster for an otherwise viable product.
Peter L. Tracey, International Advertising: Regulatory Pitfalls for the Unwary Marketer, 7 Penn St. Int'l L. Rev. 229 (1989).