Japanese consumer law faced an important turning point in 2008. First, a Consumer Agency having general jurisdiction over consumer policies emerged. The government prepared several bills for the fall Diet session enabling the establishment of the Agency in 2009. The decision in favor of the Consumer Agency symbolizes the remarkable shift of the administration from favoring the producer's point of view to that of the consumer. This can be regarded as evidence that consumer protection policy is finally becoming a political issue in Japan.
Kunihiro Nakata, Recent Developments in Japanese Consumer Law, 27 Penn St. Int'l L. Rev. 803 (2009).